Contributors

Hermawan Kartajaya
- (fmr.) President of the World Marketing Association
- Asia’s leading Marketing Strategist
Hermawan Kartajaya is the Founder and President of MarkPlus&Co. He is regarded as Asia’s Leading Marketing Strategist and is cited as being one of the ‘50 Gurus Who Have Shaped The Future of Marketing’ as appointed by The Chartered Institute of Marketing - United Kingdom (CIM-UK).